Artun Duzay
Digital Design and Creative Technologies Manager
B2B Digital Marketing , AI, 3D, Digitalization
Experience
With over a decade of experience in the fashion industry, I have developed a passion for creating and communicating innovative and sustainable solutions that enhance customer experience and company reputation. I have a strong background in 3D fashion design, digital presence and e-commerce.
As Digital Design and Creative Technologies Manager at Eroğlu Giyim, I am responsible for strengthening the company's marketing and brand identity, reviewing the company's mission and vision, and overseeing the design and content of the corporate website. I work to create strategic slogans such as "Jeaneration Next", "Jeanetic Code", "Jeaneration Lab" and "Bluejeaneration" and market the company's developments in sustainability, technology and innovation in the most accurate way.
My goal is to use technology and creativity to empower the company and customers to reach their full potential.
Strengthening the company's marketing and brand identity was achieved by developing strategic mottos and slogans such as "Jeaneration Next", "Jeaneration Lab", "Jeanetic Code", and "Bluejeaneration".
The company's mission and vision were revised to contribute to setting a strategic direction towards long-term goals.
An increase in the company's digital presence and accessibility was overseen by managing the design and content of the corporate website. Developments in sustainability, technology, and innovation were commented on in an editorial language, ensuring their addition to the website and inclusion in the company profile.
Existing social media accounts were updated with a new design and narrative language, and regular content sharing programs were implemented to enhance the company's presence and interaction on social media.
Mini Python applications were developed for specific application needs that emerged within the company.
Improvement of customer presentations was contributed to, with innovative presentation ideas developed using competencies in digital showroom, customer product presentations, digital design, 3D.
07.2023 - ...
Eroğlu Giyim
Digital Design and Creative Technologies Manager
During the pandemic's onset, I developed Creatay, a 360-degree photo capture system for Turkish clients, streamlining product presentations and production approvals. This led to a platform akin to a PLM, showcasing these visuals.Simultaneously, my team and I crafted global 3D projects, including PhotoRealistic 3D Jeans and Photogrammetry.In 2021, we managed Taypa's social media and events, organizing film screenings, trips, and sustainability drives. I also initiated a retail brand project for Tay Group, overseeing its trajectory. This project ventured into the digital realm, with NFTs auctioned in Q3 2022.Currently, I'm shaping the e-commerce and brand identity for this brand, while also tracking metaverse and AI developments. I'm leading a groundbreaking global AI project.I'm proficient in Adobe suites, understand social media dynamics, and skilled in 3D tools like Blender and Clo3d. My passion lies in leveraging new technologies for production.Additionally, I've expertly managed promotional film productions for Taypa, collaborating with elite production agencies to ensure top-notch content.
02.2019 - 06.2023
Taypa
Head of Technical Design
- Product and production stage follow up.
- Calculating the cost price and dealing with customers.
- Accessory and fabric research/supply according to customersmoodboard/artwork and make the sample garment accordingly.
- Translating artworks and styles comments from customers and forwarding to themodel house.
- Planning to send correct samples to the customers at the right time.
- By doing the weekly PPS approval and cut date follow-up.
03.2018 - 02.2019
Alders
Development and Production Sr. Merchandiser
- Transmiting offers and giving information to related depatments presented bycustomers
- Providing development model's accesory and fabric requirements from related department and deliver them to atelier.
- By doing the weekly atelier production plan, producing the right development sampleson time.
- Calculating the costs
-Tracking of sample coming and going traffic and tracking the production
11.2013 - 05.2013
Domino Tekstil
Merchandiser
- Providing necessary data in order to purchase products in line with customer expectations and company profitability
- Checking out product orders and making sure that Marks & Spencer England provides the necessary corrections in case of any interruption
- Analyzing coherence of product demands from stores according the sales performance and preparing automatic stock catalog
- Preparing reports of previous season's sales, stock and profitability data by using specialist computer software
- Gathering information on customers' reactions to products and report to Marks & Spencer England
- Preparing campaign and promotion reports
- Loading up new products pirce, tax, size, code information to the system